These Terms of Service (the "Terms") govern access to and use of the websites, applications, products, services, APIs, integrations, software, data, recommendations, research outputs, AI-generated content, and related services provided by Loyee Technologies, Inc. ("Alfa," "Provider," "we," "us," or "our").
By creating an account, starting a trial, accessing a free plan, purchasing a subscription, clicking to accept these Terms, or using the Services, you agree to these Terms. If you are using the Services on behalf of a company or other organization, you represent that you have authority to bind that organization, and "Customer" or "you" refers to that organization.
If you have signed a separate order form, master services agreement, Cloud Service Agreement, Data Processing Agreement, or other written agreement with Alfa, that written agreement controls to the extent it conflicts with these Terms.
1. Services
Alfa provides a revenue intelligence platform that helps users source, research, and prioritize accounts, leads, prospects, and potential champions. The Services may include account research, enrichment, champion recommendations, AI-generated research, fit scoring, lead and account streams, email and message draft generation, CRM integrations, CSV exports, Slack integrations, APIs, MCP connections, analytics, and related workflows.
Subject to these Terms, Alfa will use commercially reasonable efforts to provide the Services in accordance with the applicable plan, order form, website description, documentation, or usage limits.
Alfa may update, improve, modify, suspend, or discontinue parts of the Services from time to time. Alfa will not materially reduce paid core functionality during a paid subscription period without providing reasonable notice or a commercially reasonable alternative.
2. Plans, Trials, and Usage Limits
Alfa may offer free, trial, monthly, annual, and custom plans. Current plan details, included features, usage limits, billing options, and pricing are described on Alfa's pricing page at www.getalfa.ai/pricing, in the applicable checkout flow, or in an applicable order form.
No credit card is required for the Basic plan or Launch trial unless stated otherwise at checkout. The Launch trial lasts 14 days unless otherwise stated. Annual billing may save 20% on Launch and Growth plans unless otherwise stated.
Usage limits are measured based on the plan selected. Alfa may count actions such as champion recommendations, account searches, enrichments, drafts, exports, API calls, or other usage events against applicable limits. Alfa may update usage definitions from time to time, provided that such updates do not materially reduce already-purchased paid usage during the then-current billing period.
If your usage exceeds your plan limits, Alfa may require you to upgrade, purchase additional capacity, reduce usage, or pay applicable overage fees. Alfa may also limit or suspend usage that exceeds plan limits.
3. Trial and Pilot Use
Alfa may offer a free trial, pilot, evaluation, beta, or proof-of-concept period ("Trial Period"). Unless otherwise stated in an order form or written agreement, the Trial Period is for evaluation purposes only and may be terminated by either party at any time for any or no reason.
During a Trial Period, the Services are provided "as is" and "as available," without warranties, indemnities, service-level commitments, or support commitments. Alfa's total liability for all claims arising during a Trial Period will not exceed $1,000.
A Trial Period automatically converts into a paid subscription. The trial lasts 14 days and may convert into a paid subscription if the customer has provided payment information and has not cancelled before the end of the trial.
4. Accounts and Authorized Users
You are responsible for maintaining accurate account information and for securing your accounts, passwords, API keys, integrations, and devices. You are responsible for all activity under your account, whether or not authorized by you, unless caused by Alfa's breach of these Terms.
You may only allow authorized users to access the Services within the limits of your plan. You may not share login credentials, resell access, or use one account to avoid seat, usage, or plan limits.
You must promptly notify Alfa of any unauthorized access or security incident involving your account.
5. Restrictions and Acceptable Use
You will not, and will not allow anyone else to:
- reverse engineer, decompile, disassemble, or attempt to discover the source code, object code, algorithms, models, systems, or underlying structure of the Services;
- copy, modify, translate, create derivative works from, or frame the Services except as expressly permitted;
- rent, lease, lend, sell, sublicense, resell, distribute, or provide the Services for the benefit of a third party, except as expressly authorized in writing;
- remove proprietary notices, branding, or attribution where required by your plan;
- access the Services to build or benchmark a competing product without Alfa's prior written consent;
- interfere with, disrupt, overload, scan, test, or compromise the security, integrity, or performance of the Services;
- use the Services to send spam, unlawful outreach, deceptive messages, phishing, malware, or content that violates applicable law or third-party rights;
- use the Services in violation of CAN-SPAM, GDPR, CCPA/CPRA, ePrivacy laws, anti-spam laws, platform rules, email provider policies, LinkedIn policies, CRM policies, or other applicable laws, regulations, or third-party terms;
- upload or process sensitive personal information unless expressly permitted under a written agreement with Alfa;
- use the Services for unlawful discrimination, harassment, surveillance, or profiling in a way that violates applicable law; or
- use outputs from the Services without appropriate human review where such use may affect legal, financial, healthcare, or similarly significant decisions.
Alfa may monitor use of the Services to operate, secure, improve, and enforce these Terms. Alfa may suspend or restrict access if it reasonably believes your use violates these Terms, creates risk, exceeds usage limits, threatens security, or may cause legal or operational harm.
6. Customer Data
"Customer Data" means data, content, files, prompts, CRM records, account lists, prospect lists, email content, integration data, and other information submitted to the Services by or on behalf of Customer.
As between the parties, Customer owns Customer Data. Customer grants Alfa a non-exclusive, worldwide, royalty-free license to host, copy, process, transmit, display, use, and create technical or operational derivatives of Customer Data solely as needed to provide, secure, support, improve, and operate the Services; comply with law; prevent abuse; and enforce these Terms.
Customer represents and warrants that it has all rights, consents, notices, permissions, and legal bases necessary to provide Customer Data to Alfa and to allow Alfa to process Customer Data as described in these Terms and any applicable Data Processing Agreement.
7. Usage Data and Aggregated Data
Alfa may collect and analyze information relating to the provision, use, performance, and operation of the Services, including metadata, telemetry, feature usage, workflow events, system logs, performance data, and aggregated or de-identified data ("Usage Data").
Alfa may use Usage Data to operate, maintain, secure, improve, and develop the Services and other Alfa offerings, provided that Alfa will not disclose Customer Data in a way that identifies Customer or any individual except as permitted under these Terms, an applicable agreement, or law.
8. AI Features and Output
The Services may use artificial intelligence, machine learning, large language models, retrieval systems, scoring systems, ranking systems, enrichment providers, and other automated systems to generate account research, company summaries, fit scores, champion recommendations, suggested personas, outreach drafts, prioritization logic, explanations, and other outputs ("AI Output").
AI Output may be inaccurate, incomplete, outdated, biased, or unsuitable for your specific use case. AI Output is provided for informational and productivity purposes only. You are responsible for reviewing, verifying, editing, approving, and deciding whether to use AI Output.
Alfa does not guarantee that AI Output will produce meetings, pipeline, revenue, conversions, deliverability, replies, or any particular business outcome. Alfa does not guarantee that any suggested account, lead, prospect, contact, champion, score, signal, or message is accurate, complete, lawful to contact, or appropriate for your business.
You are solely responsible for your outreach, campaigns, messages, exports, CRM updates, and other actions taken based on AI Output. You must ensure that your use of AI Output complies with applicable law, your internal policies, and third-party platform terms.
Unless otherwise stated in a written agreement, Alfa will not use Customer Data to train general-purpose AI models. Alfa may use Customer Data to provide the Services to Customer, including customer-specific configuration, retrieval, ranking, personalization, and improvement of Customer's own workspace or outputs.
9. Third-Party Services and Data Sources
The Services may interoperate with or use third-party services, data providers, models, enrichment providers, APIs, websites, CRMs, email providers, calendar providers, messaging platforms, analytics providers, cloud infrastructure providers, and other external systems ("Third-Party Services").
Third-Party Services are not controlled by Alfa. Alfa is not responsible for Third-Party Services, their data, availability, accuracy, security, terms, or policies. Your use of Third-Party Services is governed by the applicable third-party terms.
You authorize Alfa to access, process, transmit, and exchange Customer Data with Third-Party Services as necessary to provide the Services, where you enable such integrations or request such functionality.
10. Fees, Payment, Taxes, and Renewals
You agree to pay all fees shown at checkout, listed on the website, or stated in an applicable order form. Fees are due in advance unless otherwise stated. For paid self-serve subscriptions, you authorize Alfa and its payment processor to charge your payment method on file on a recurring basis without further approval until you cancel.
Unless otherwise stated, subscriptions renew automatically for successive periods of the same length unless cancelled before renewal. Enterprise or annual subscriptions may require at least 30 days' written notice of non-renewal before the end of the then-current subscription period.
Fees are non-refundable except as expressly stated in these Terms or required by law. Alfa may change plan fees, introduce new fees, or change included usage for future subscription periods by providing reasonable notice. Unless otherwise stated in an order form, renewal fees may increase by up to 5% per renewal period.
You are responsible for all taxes, duties, levies, and governmental assessments associated with your purchase, other than taxes based on Alfa's net income.
If a payment is overdue, Alfa may suspend or terminate access to the Services after providing reasonable notice. Overdue amounts may accrue interest at 1.5% per month or the maximum rate permitted by law, whichever is lower, plus reasonable collection costs.
If you believe Alfa has billed you incorrectly, you must contact Alfa within 60 days after the billing statement containing the error.
11. Confidentiality
Each party may receive non-public business, technical, financial, product, security, or other information from the other party that is marked confidential or should reasonably be understood to be confidential ("Confidential Information"). Customer Data is Customer's Confidential Information. Non-public information about the Services, product roadmap, pricing, security, performance, and technology is Alfa's Confidential Information.
The receiving party will use reasonable care to protect Confidential Information and will not use or disclose it except to perform obligations, exercise rights, provide the Services, comply with law, or as otherwise permitted under these Terms.
Confidentiality obligations do not apply to information that the receiving party can show is publicly available without breach, already known without restriction, independently developed without use of Confidential Information, rightfully received from a third party without restriction, or required to be disclosed by law.
12. Intellectual Property
Alfa owns and retains all rights, title, and interest in and to the Services, software, technology, models, workflows, algorithms, designs, user interfaces, documentation, templates, know-how, improvements, modifications, and related intellectual property.
Customer owns Customer Data. Subject to Customer's ownership of Customer Data, Alfa owns general product improvements, learnings, methods, templates, workflows, and technology developed in connection with providing the Services.
No rights or licenses are granted except as expressly stated in these Terms.
If you provide feedback, suggestions, ideas, or recommendations about the Services, Alfa may use them without restriction or compensation.
13. Data Protection and Security
Alfa will use commercially reasonable administrative, technical, and organizational measures designed to protect Customer Data from unauthorized access, loss, misuse, or disclosure.
Where required by applicable data protection law, Alfa and Customer will enter into a Data Processing Agreement ("DPA"). Alfa's DPA is available at www.getalfa.ai/dpa or another URL designated by Alfa. The DPA, if applicable, is incorporated into these Terms by reference and controls in the event of conflict with this section.
Alfa may use subprocessors to provide the Services. A list of Alfa's current subprocessors is available at www.getalfa.ai/dpa. Alfa will provide reasonable notice of material changes to its subprocessor list.
14. California Privacy Rights (CCPA/CPRA)
This section applies to California residents and businesses subject to the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020 (collectively, "CCPA/CPRA").
To the extent Alfa processes personal information of California consumers on behalf of Customer, Alfa acts as a "service provider" under the CCPA/CPRA. Alfa will not sell or share personal information it processes on behalf of Customer, and will not retain, use, or disclose such personal information outside of the service relationship or for Alfa's own commercial purposes, except as permitted by law.
California consumers whose personal information is processed through the Services may have rights to know, access, correct, delete, and limit the use of their personal information, subject to applicable exceptions. Customers are responsible for facilitating the exercise of consumer rights with respect to personal information they submit to the Services.
Alfa does not sell or share personal information as those terms are defined under CCPA/CPRA. Alfa does not use sensitive personal information for purposes beyond those permitted by CCPA/CPRA without consent.
For questions about Alfa's privacy practices, please review Alfa's Privacy Policy at www.getalfa.ai/privacy or contact privacy@getalfa.ai.
15. Support
Support depends on your plan, the pricing page, checkout flow, or applicable order form. Unless otherwise agreed in writing, Alfa will use commercially reasonable efforts to respond to support requests.
16. Service Availability
Unless otherwise agreed in a written order form or service level agreement, Alfa does not provide a guaranteed uptime commitment or service credits for self-serve plans.
For enterprise plans where a separate SLA applies, that SLA will state the applicable availability commitment, exclusions, notice requirements, and remedies. Any service credits are Customer's sole and exclusive remedy for availability failures.
17. Beta and Early Access Features
Alfa may offer beta, preview, experimental, early access, or limited-release features. These features may be incomplete, inaccurate, unavailable, changed, or discontinued at any time. Beta and early access features are provided "as is" and without warranties, indemnities, or service-level commitments.
18. Term and Termination
These Terms begin when you first access or use the Services and continue until terminated.
You may cancel a self-serve subscription through your account settings or by contacting Alfa as instructed on the website. Cancellation takes effect at the end of the then-current billing period unless otherwise stated.
Either party may terminate a paid subscription if the other party materially breaches these Terms and does not cure the breach within 30 days after written notice. Alfa may terminate or suspend access immediately for nonpayment, security risk, unlawful use, violation of acceptable use obligations, or use that may cause material harm.
Upon termination, you must stop using the Services and pay all amounts due through the effective date of termination. Alfa may make Customer Data available for export for a commercially reasonable period after termination, but Alfa has no obligation to retain Customer Data after that period unless required by law or a written agreement.
Sections that by their nature should survive termination will survive, including payment obligations, confidentiality, intellectual property, disclaimers, limitations of liability, indemnity, and miscellaneous provisions.
19. Warranty Disclaimer
Alfa will use reasonable efforts consistent with prevailing industry standards to provide the Services. However, the Services, AI Output, data, recommendations, integrations, beta features, and trial features are provided "as is" and "as available" except as expressly stated in these Terms or a written agreement.
Alfa does not warrant that the Services will be uninterrupted, error-free, secure, accurate, complete, current, or free from harmful components. Alfa does not warrant any results from use of the Services, including any increase in revenue, pipeline, replies, meetings, conversions, deliverability, or customer acquisition.
To the maximum extent permitted by law, Alfa disclaims all warranties, express, implied, statutory, or otherwise, including warranties of merchantability, fitness for a particular purpose, title, and non-infringement.
20. Indemnification
Alfa does not provide indemnification for free, trial, beta, evaluation, Basic, Launch, or other self-serve plans unless expressly agreed in a written order form or custom agreement.
If an order form or custom agreement provides indemnification, Alfa's indemnity will not apply to claims arising from Customer Data, Customer instructions, Customer's use of AI Output, third-party services, modifications not made by Alfa, combinations with non-Alfa products or services, use after Alfa provides notice to stop, or use outside these Terms.
You will defend and indemnify Alfa against third-party claims arising from Customer Data, your use of the Services, your outreach or messages, your violation of law, your violation of third-party rights, or your breach of these Terms.
21. Limitation of Liability
To the maximum extent permitted by law, neither party will be liable for indirect, incidental, special, consequential, exemplary, or punitive damages, or for lost profits, lost revenue, lost business, lost goodwill, loss of data, business interruption, or cost of substitute services, even if advised of the possibility of such damages.
Except for excluded claims, each party's total liability arising out of or relating to these Terms will not exceed the amounts paid or payable by Customer to Alfa for the Services in the 12 months before the event giving rise to liability.
For free, trial, beta, or evaluation use, Alfa's total liability will not exceed $1,000.
The liability cap does not apply to payment obligations, Customer's misuse of the Services, Customer's breach of restrictions or acceptable use obligations, either party's infringement or misappropriation of the other party's intellectual property, or indemnification obligations, except to the extent otherwise stated in a written agreement.
22. Publicity and Logo Usage
Customer grants Alfa the right to use Customer's name, trademarks, and logos solely to identify Customer as a customer or user of Alfa on Alfa's website, customer lists, pitch materials, investor materials, and marketing materials. Alfa may begin using Customer's name and logo automatically after Customer creates an account, starts a paid subscription, signs an order form, or otherwise begins using the Services.
23. Export Compliance and Sanctions
You may not use the Services in violation of applicable export control, sanctions, or anti-corruption laws. You represent that you are not located in, organized under the laws of, or ordinarily resident in any country or region subject to comprehensive sanctions, and are not listed on any restricted party list.
24. Eligibility
You must be at least 18 years of age to use the Services. By using the Services, you represent that you are 18 years of age or older and have the legal capacity to enter into a binding agreement. If you are using the Services on behalf of an organization, you represent that the organization is validly formed and in good standing under applicable law.
25. Dispute Resolution and Arbitration
PLEASE READ THIS SECTION CAREFULLY. IT AFFECTS YOUR LEGAL RIGHTS, INCLUDING YOUR RIGHT TO FILE A LAWSUIT IN COURT.
Informal Resolution. Before initiating formal proceedings, each party agrees to provide the other with written notice of any dispute and a 30-day period to attempt informal resolution. Notices should be sent to legal@getalfa.ai.
Binding Arbitration. If a dispute is not resolved informally, it will be resolved by binding individual arbitration administered by the American Arbitration Association ("AAA") under its Commercial Arbitration Rules, except as modified herein. The arbitration will be conducted in Delaware. The arbitrator will have authority to award any relief that a court could award, subject to the limitations in these Terms.
Class Action Waiver. YOU AND ALFA EACH AGREE THAT ANY PROCEEDINGS WILL BE CONDUCTED ONLY ON AN INDIVIDUAL BASIS AND NOT IN A CLASS, CONSOLIDATED, OR REPRESENTATIVE ACTION. If a court or arbitrator determines that this waiver is unenforceable in a particular case, the arbitration provision will not apply to that case, and it must proceed in court.
Exceptions. Either party may seek emergency injunctive or other equitable relief in any court of competent jurisdiction to protect intellectual property rights or prevent irreparable harm. Small claims court actions within applicable jurisdictional limits are also exempt from arbitration.
Governing Law. These Terms are governed by the laws of the State of Delaware, without regard to conflict of law rules. To the extent court proceedings are permitted under this section, the parties consent to exclusive jurisdiction and venue in the state and federal courts located in Delaware.
26. Changes to These Terms
Alfa may update these Terms from time to time. If Alfa makes material changes, Alfa will provide reasonable notice, such as by email, in-app notice, or posting on the website. Updated Terms will apply prospectively. Continued use of the Services after the effective date of updated Terms constitutes acceptance.
If you have a paid subscription, material changes that adversely affect your rights will take effect at the next renewal period unless required earlier by law or necessary for security, compliance, or operation of the Services.
27. Miscellaneous
These Terms, together with any order form, DPA, Privacy Policy, acceptable use policy, and referenced documents, are the complete agreement between the parties regarding the Services and supersede prior or contemporaneous agreements on that subject.
Customer may not assign these Terms without Alfa's prior written consent, except to a successor in connection with a merger, acquisition, corporate reorganization, or sale of substantially all assets, provided the assignee is not a competitor of Alfa. Alfa may assign these Terms without restriction.
Neither party is liable for delay or failure to perform due to events beyond its reasonable control.
If any provision is found unenforceable, it will be limited or eliminated to the minimum extent necessary, and the remaining provisions will remain in effect.
Failure to enforce a provision is not a waiver.
Notices must be in writing and will be deemed given when received by personal delivery, email with confirmation, recognized overnight courier, or certified or registered mail.
28. Contact
For legal notices, contact: legal@getalfa.ai
For support, contact: support@getalfa.ai
For privacy inquiries, contact: privacy@getalfa.ai